According to sources at Disney, its latest Pixar animated release “Tangled” may be the last princess-inspired film to hit the big screen for a while.
The reason? In today’s society, most little girls aren’t interested in being princesses anymore, or at least not in the way the position was glorified back in the days of Cinderella and Snow White. The wants and needs of society have changed, and apparently the pre- to teen age groups have redefined their fantasy lives as well. There’s an article in the Los Angeles Times that offers statistical evidence to back up the idea that being princessy just isn’t cool in modern parlance – Disney’s release of the Princess and the Frog in 2009 met with lukewarm critical acclaim and underwhelming performance at the box office, for one.
Additionally, the success of franchises such as the “Wizards of Waverly Place” on the Disney Channel which is non-princess based has shown the higher-ups that most of the younger set doesn’t harbor dreams of Prince Charming the way that older generations of little girls did.
So is the Disney Princess platform gone to fairy dust? Not necessarily, says Pixar Animation Studios chief Ed Catmull. “They may come back later because someone has a fresh take on it… but we don’t have any other musicals or fairy tales lined up.”
Either way, it seems as though the archetypical Disney heroine might be trading in her petticoats for a more action-related role to keep up with the dreams and ambitions of today’s girls.
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